ON THE BLOG

Curious about content, careers, and building something of your own? The Flamingo Social blog explores what it means to grow on your own terms — from freelancing and entrepreneurship to marketing strategy, mindset shifts, and lessons learned along the way. Whether you’re scaling a business, crafting better content, or carving out a creative career, you’ll find insights, stories, and strategies to help you do it with purpose.

Why B2B Is Investing Big-Time in Long-Form Content
Hannah Ross Hannah Ross

Why B2B Is Investing Big-Time in Long-Form Content

B2B buyers are done with fluff. They’re researching on their own, comparing solutions, and looking for brands that actually know what they’re talking about. That’s why long-form content is back at the center of modern marketing. It builds trust, drives qualified leads, and turns expertise into a long-term growth engine for your brand.

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Long-Form Content Is Back: Here’s Everything You Need to Know
Hannah Ross Hannah Ross

Long-Form Content Is Back: Here’s Everything You Need to Know

After years of chasing quick clicks and short attention spans, marketing is slowing down. Audiences are craving substance over speed and long-form content is making a powerful comeback. Here’s why brands that invest in depth, insight, and storytelling are the ones winning trust and visibility.

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Do You Really Need a Degree Anymore? Hot Take: I Don’t Think So
Hannah Ross Hannah Ross

Do You Really Need a Degree Anymore? Hot Take: I Don’t Think So

We all know people with impressive degrees who can’t land a job in their field — or who are underpaid and overworked, unable to live the life they envisioned. So, it’s worth asking: is a degree still necessary? Unless you plan to practice law, work in medicine, or enter another profession where accreditation is mandatory, do you really need it? Or is it time to rethink what “education” actually means?

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