Does your colour scheme reflect your existing brand persona and aesthetic? Did you carefully choose your colour pallet to appeal directly to your audience? Do the colours you have chosen work together to tell a story and create a consistent theme? If you’ve answered no to any of these questions then you should probably keep reading.

If you’re an avid social media user or even a tech savvy entrepreneur then you’ve more than likely noticed that platforms like Instagram are becoming increasingly more curated. Gone are the days of uploading a photo for the sake of sharing content.